ROX 01: Redefining the UAE SUV Market
- Anna Naumova
- May 30, 2025
- 1 min read
1. Advanced Hybrid Powertrain
Performance: The ROX 01 is equipped with a 1.5L turbocharged petrol engine paired with two electric motors, delivering a combined output of approximately 470 hp and 740 Nm of torque. This setup enables the SUV to accelerate from 0 to 100 km/h in just 5.5 seconds.
Range: It offers an impressive electric-only range of 235 km and a combined hybrid range exceeding 1,100 km, making it suitable for both urban commuting and long-distance travel. Wikipedia
2. Luxury and Comfort
Interior Features: The ROX 01 boasts a spacious cabin with high-quality materials, including dual-tone leather upholstery. It offers 6 or 7-seat configurations, with features like 14-way power-adjustable driver's seat, heated and ventilated seats, and massage functions for second-row passengers.
Technology: Equipped with a large touchscreen infotainment system supporting Apple CarPlay and Android Auto, along with a premium sound system, the ROX 01 ensures a connected and enjoyable driving experience. Wikipedia
3. Safety and Driver Assistance
Safety Features: The SUV comes with a comprehensive suite of safety features, including multiple airbags, ABS with EBD, Electronic Stability Control, and advanced driver-assistance systems like adaptive cruise control and lane departure warning.
4. Market Impact in the UAE
The ROX 01's entry into the UAE market has been met with enthusiasm, particularly among consumers seeking a feature-rich SUV without the premium price tag. Its adoption by various police departments across the UAE, including Ajman, Abu Dhabi, and Fujairah, underscores its reliability and performance credentials.
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